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Latest Google Trends Shows Kenyans’ Growing Interest in Halloween


Halloween is a day considered to be celebrated internationally and has been that way since time immemorial. However, that seems to be changing as more Kenyans get to join in on the day and the latest report from Google backs that up.

According to the search giant, Search Trends for the period between 21st October reveal that Kenyans, Nigerians and South Africans are interested in knowing what the day is all about. The data also shows that people have been going online to search for costumes, movies, decorations and Halloween part venues within their respective countries.

As expected, Squid Game is set to be a theme for many people across the world. This is apparently the same here as searches for costumes inspired by the show was the top trend in all 3 countries. This goes to reveal the impact that the show has had everywhere after its release on Netflix.

Last year, Last year, another Netflix release Stranger Things also influenced the choice of costumes for Halloween. People in the 3 countries also searched for movies, what Halloween is and when it is observed.

Additionally, other fictional characters’ costumes flooded the SearchTrends list in Kenya. This includes Lola and Bugs Bunny, Captain America, Black Widow, Fairy Wings, Mermaid Tail, James Bond, Money Heist, Werewolf and Penny Wise. 

In South Africa, the search trends showed the Superhero, Catwoman, Harley Quinn, Masquerade, Wednesday Addams, Joker, Money Heist, Maleficent and Tinkerbell costumes were sought after while in Nigeria people searched for Cinderella, Father Christmas, Squid Game Soldier, Incredible Hulk, Surgeon Doctor, Masquerade, Anna and Elsa,  Spiderman, Rick and Morty Halloween costumes.

Among the most used terms on Google Search were the following:

  1. Halloween meaning

  2. When is Halloween

  3. Halloween costumes

  4. What is Halloween

  5. Halloween party Kenya

  6. What does Halloween mean in the Bible

  7. Halloween masks

  8. Easy Halloween costumes

  9. Halloween movies

  10. Halloween kills

So, this could show a move from the conservative view of international holidays that has been there among Africans for years. Whether we’ll see more being adopted is only a matter of time.

Either way, happy Halloween!

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