Samsung Electronics has been recognised as the number one refrigerator brand in 2021 thanks to a study by global research firm Omdia. This came as a result of the study conducted on the global market in the appliances category, whose findings were published on the research firm’s website.
According to Omdia, the research focuses on all countries excluding China while also analysing all connected major home appliances. This includes fridges, televisions and washing machines. All these are definitely stuff that Samsung is renowned for in all markets across the world.
“We’re proud to lead the fridge appliance industry by offering ground-breaking products for every type of customer, and for every type of home, whether it’s your first home or your dream home,” said Samsung Electronics East Africa Head of Consumer Electronics Division, Mr Sam Odhiambo.
“Innovation is in our DNA at Samsung. We listen carefully to what consumers tell us they want for their modern, connected homes and offer products that make the daily lives of families more convenient, more efficient, and more meaningful.”
This comes at a time when Samsung has been locally increasing its portfolio of consumer electronics. According to the firm, there has been a continuous increase in the purchase of refrigerators in the last two years. This is mostly attributed to the shift to the work-from-home culture that in turn contributes to the need for more grocery storage space.
The firm recently introduced its new lineup of Bespoke refrigerators in Kenya, designed to be customised to one’s space.
“We continue to be incredibly humbled by the trust placed in our vision and products; it is what drives our relentless pursuit to deliver cutting-edge innovation and a best-in-class home appliance that meets the needs of the modern-day consumer,” concluded Mr Sam Odhiambo.