At least some good news in this biting heat and global recession-Netflix has reduced the pricing for Subscribers in Kenya.

Existing subscribers will be emailed the change over the coming weeks and be notified at least 30 days before the next billing. Meanwhile, for new subscribers, the new price plan will take effect immediately.

New and Reduced Netflix Prices in Kenya 2023

This change will apply to all Netflix subscription tiers- Mobile, Basic, Standard, and Premium. Here is what that change in price looks like for Netflix Kenya:

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“Our goal is simple: to offer a wide variety of quality shows and films, curated for you. So whatever your mood or tastes, you can find something right to watch,” Netflix says.

Netflix Future Outlook

A few weeks back, I wrote a piece detailing Netflix’s price increment and plan to crack down on password sharing. For years, Netflix has always approached revenue rise with an increase in prices. They will not ban you for password sharing but will, however, charge you for it. This new feature has already been tested in a couple of countries.

Somehow, Netflix has always been good to its Kenyan consumer base. In Kenya, Netflix launched a free plan that’s ad-free on Android mobile phones a few years back. When you sign-up, no payment information is required. This new price reduction is a great sign to attract back more subscribers they might have lost to other serious competitors like Showmax.

However, given the fact that we receive a lighter catalog on Netflix compared to many other countries, it is only fair. The rest of Sub-Saharan Africa will also enjoy new and reduced Netflix Pricing. The mobile plan will be $2.99 down from $3.99, the basic $3.99 from $7.99, the standard $7.99 from $9.99, and the premium plan $9.99 from $11.99.

Finally, how they approach the password-sharing crackdown is going to be the key determinant in maintaining and growing the user base across the world.

Or is the price reduction a setup?