YouTube Shorts Creators to Earn Revenue from Ads Starting February 2023

youtube shorts ad revenue

Starting February 1, 2023, all new and existing creators in YouTube Partners Program(YPP) will become eligible for revenue sharing on ads that are viewed between YouTube Shorts. As a YPP partner, you’ll need to review and accept the relevant agreement in order to share ads revenue on Shorts. The YouTube Shorts ads revenue sharing will replace the YouTube Shorts Fund.

YouTube Shorts is the short-form section of YouTube with a maximum length of 60 seconds.

The YouTube Shorts Fund is a $100M fund to reward creators form making creative, original Shorts . The final Shorts Fund invites for January channel performance will go out in mid-February 2023, with payments in March.

YouTube Shorts Creators to Earn Revenue from Ads

Revenue sharing for Shorts ads will begin on February 1, 2023 for those who sign the appropriate agreements beforehand. Creators can become eligible for YPP by gaining 1,000 subscribers with 10 million valid public Shorts views in the last 90 days.

Once in the program, partners get access to all the features and benefits that YPP has to offer, including ads on long-form videos. Creators still have the option to qualify for YPP with 1,000 subscribers and 4,000 public watch hours in the last 12 months. However, any watch hours from Shorts views don’t count towards that threshold.

After applying for YPP, a channel will be reviewed to check whether it meets YouTube’s channel monetization policies. These apply to anyone in or looking to apply to YPP. To be eligible for monetization, channels must upload original content, whether created on or off YouTube. 

Examples of ineligible videos include:

  • Non-original videos, like unedited clips from movies or TV shows.
  • Reuploading other creators’ content from YouTube or other platforms, with no original content added.

To monetize with ads, content must also meet advertiser-friendly content guidelines.

Each month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. From the overall amount allocated to creators, they will keep 45% of the revenue, no matter if they use music in their Shorts. This revenue will be distributed to creators based on the number of views their Shorts get in each country.

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