Adobe Acquires Figma for $20 Billion: If You Can’t Beat Them, Buy Them

Figma Adobe

Adobe has announced that it is acquiring Figma, one of its design platform competitors for around $2o Billion in cash and stock. After rumours surfaced earlier today, Adobe made it official in a press release. So what does this deal mean to Figma, Adobe and more importantly the users?

Adobe Aquire Figma: The End of A Rivalry

The news comes as a shock to many especially designers around the world who are die-hard Figma fans. Of course, it has to beg the question of what will happen next.

Together, Adobe and Figma will reimagine the future of creativity and productivity, accelerate creativity on the web, advance product design and inspire global communities of creators, designers and developers,” claims Adobe.

They also added that the combined company will have a massive, fast-growing market opportunity and capabilities to drive significant value for customers, shareholders and the industry.

Adobe now plans to combine its own community with its partners, and it’s likely that will involve bundling its products and services into Adobe Creative Suite at some point in the future.

In the press release, they note that Figma will remain untouched for now.

“We plan to continue to run Figma the way we have always run Figma — continuing to do what we believe is best for our community, our culture and our business,” explains Dylan Field, co-founder and CEO of Figma.

A major concern revolves around the fact that Figma may no longer be free. Users already pay for Adobe products and may be looking at paying for Figma as well in the near future. Thankfully they note that they currently have no plan to change Figma’s pricing.

It’s not all bad though as now Adobe will get a deeper insight into the web-only space (which Figma conquers). In turn, Figma will gain from Adobe’s fantastic work in 3D, video, vector, imaging and fonts.

What are your thoughts on this? Is Canva next? Also, RIP Sketch

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