They say that there is nothing like good or bad publicity. Publicity is publicity. Savagery is becoming a communication strategy most companies are using to deflect negative comments. If you can’t beat them, join them. This time, telephone company, Itel, had their fair share of the cake.
Trash Talk And Itels Response
On October 16th, a twitter user, by the name, Mr.Trash/@assertive boy, decided to post a meme on twitter. Unfortunately, it may not have panned out as he intended it to.
When a thief sees you holding a Techno or Itel phone. pic.twitter.com/k1GnyIkVFy
— Mr.Trash? (@assertive_boy) October 16, 2019
The tweet suggests that Itel and Tecno devices are not good enough to be stolen. Itel, without hesitation, takes to Twitter and bombards the @assertive_boy with a rather calm and collected response.
You tweet just like your handle. https://t.co/skrCFCjvB2
— itel Mobile Nigeria (@itelMobileNG) October 24, 2019
Many companies are now implementing a “comeback” strategy. This is a new mode of dealing with customer feedback where the jokers and “haters” are called out on their comments. Companies like Safaricom and Airtel are using this strategy and it seems to be working well for them so far.
Those In Support Of Itel
Those that are in support of Itel, say that the move is well calculated and no one should take advantage of them. Here are some of the comments and tweets from the supporters and users of Itel devices.
Who’s managing this account,you’re a savage!
— REVOLUTION (@rhevolutiongh) October 25, 2019
Reply of the century pic.twitter.com/T4ioCOXam4
— Sir Arthur ™ (@arthuradinder) October 25, 2019
I have had a bad day but this tweet is on its own class.
Btw, am tweeting from an itel phone and I like it
— keli (@kelienick) October 25, 2019
Who’s is behind this handle deserves a PhD in savagery
— Tamuno-Opubo George ? (@GodsgreatG) October 25, 2019
Those In Support Of The Tweet
To be fair ITEL phones work great the first 2 weeks after that it expires
— Liz_Phenominal (@phenominal_liz) October 25, 2019
Those That Understand
Itel focuses on making cost-effective and high specification mobile devices. There are some who understand this principle and are quick to defend Itel.
Why are we so negative? These companies don't have the financial muscles of iphones and Samsung yet they're doing their best to deliver quality products at a cheaper price so that everyone could hold a phone. Let's support them.
— Amuche Precious (@amuche_danny) October 25, 2019
The debate is raging and the stage is set. Companies are monitoring social media and making sure to respond well and on time to any and all comments. That, however, begs the question, a people using such stunts to attain higher levels of fame?