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The iPad is Still The Most Popular Consumer Tablet

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iPad tablet

The International Data Corporation (IDC) has released the latest quarterly data for the tablet market and as has been tradition, the iPad remains people’s favourite slate device.

Between April and June 2019, IDC records that a total of 32.2 million tablet devices were sold globally. This was a decline of 5% over the same period, year-on-year. IDC also noted that there was a boom in demand for low-end tablets as opposed to the higher-end tablets – which would explain the growth of Amazon Fire tablets.

As per IDC’s numbers, Apple’s iPad takes the lead with a market share of 38.1% having sold 12.3 million units over the three-month period. This was a recorded growth of 6.1% year-on-year. Samsung’s devices took second place with a market share of 15.2% followed by Huawei’s 10.3% market share, which IDC says was an impressive performance due to the recent trade storm that has hit the company, however, IDC does warn that the future of Huawei’s sales performance remains uncertain.

The rest of the top five slots were taken up by Amazon with 7.4%, which was a record 46.3% growth year-on-year and finally, Lenovo closing the top ranks with 5.8% having dropped 6.9% year-on-year.

Vendor2019 Shipments2019 Market share2018 Shipments2018 Market shareYear-on-Year Growth
Total32.2M100%33.9M100%-5%
Apple12.3M38.1%11.6M34.1%6.1%
Samsung4.9M15.2%5.0M14.9%-3.1%
Huawei3.3M10.3%3.5M10.5%-6.5%
Amazon2.5M7.4%1.6M4.8%46.3%
Lenovo1.9M5.8%2.0M5.9%-6.9%
Others7.5M23.3%10.1M29.9%-25.9%

The tablet market is expected to shrink over the coming years, partly due to the increase in the size of smartphones and the introduction of convertible notebooks which has also threatened the existence of traditional computers.

A while back, we posed the question, “what happened to the budget Android tablet?“. As we figured back then, the new age-tablets would be taking over as consumers focus more on the productivity and entertainment-worthiness of devices rather than low-cost as it was when the tablet boom happened.

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