With an announcement date just confirmed as May 14 for the OnePlus 6 successor, the company’s CEO, Pete Lau, seems to be on a marketing frenzy as he has shown pure excitement for the upcoming smartphone.
While talking to The Verge, Pete did open up on some details about the One Plus 7 and its higher rank flagship, One Plus 7 Pro. He did affirm that the one Plus 7 Pro will come with the new 5G network compatibility, hoping it to be a selling point. Considering the competition it is expected to bring against Samsung, Apple and Huawei’s high-end devices, its price will most likely be parallel to them.
Pete did also show his excitement for the smartphone’s display, claiming that it will be a benchmark. He also went on to explain his delightful shock of its texture and speed when it was first presented to him, describing it as “super smooth and very crispy”. This is a follow-up to his earlier tweet where he described the phone as “fast and smooth” hinting of a possible 90Hz refresh rate display. This would be an attempt to get us all in a frenzy or his excitement would be genuine considering the reputation the Chinese company has on the performance of their smartphones.
Excited to share the next product from OnePlus will unleash a new era of Fast and Smooth. Especially Smooth! Smooth is more challenging than Fast – a true test of hardware and software.
The new product is just beautiful – I can't wait for you to see it! 😬✨ pic.twitter.com/yPU9sEbeIv
— Pete Lau (@petelau2007) April 17, 2019
But only the Pro would have such a high-end display, the everyday user phone’s standard set up is 60Hz but only those made entirely for gaming have surpassed the limit with examples like Asus ROG and Razer 1&2. But a 90Hz display would work well on a common smartphone just as much as on a gaming one. This is because of improvements that would come with it like UI animations and better transitions. This may all be backed up by the fact that the upcoming phone’s panels are being made at a cost three times higher than its previous models so we should be set for a significant price bump. With the OnePlus 6 being criticized for undercutting its competitors, Pete Lau did confirm that this time they will definitely price it shoulder to shoulder with its industry rivals.
With the company being top sellers in big countries like India last year surpassing even Apple, it will be interesting to see whether the OnePlus 7 family will win over favour from Samsung and Apple users in markets from other regions that are saturated by the two companies.
— OnePlus (@oneplus) April 23, 2019
Update (23 April 2019 | 16:54 EAT): Article amended to include the launch date of the OnePlus 7