Aleph Group, Inc., a digital advertising company, and UNESCO, a United Nations agency dedicated to education and science, yesterday partnered to provide free digital advertising education to students around the world. This will be made possible through Aleph’s Digital Ad Expert initiative. The partnership is focused on the Global Skills Academy. It aims to help ten million young people build skills for employability and resilience by 2029.
Aleph and UNESCO Partner
Aleph will use its expertise in digital advertising to help students develop the skills they need to succeed in the digital economy, such as how to :
- Create and manage digital advertising campaigns.
- Use data to measure and optimize campaigns
- Stay up-to-date on the latest trends and technologies.
The partnership is already running a pilot program in Grenada. (200 students have completed the Digital Ad Certificate program.) Aleph is also training more than 50 digital advertising trainers in Grenada. The goal of the pilot program is to assess the effectiveness of the Digital Ad Expert program.
What Happens After The Program Is Complete?
Digital advertising is a rapidly growing field, and there is a high demand for skilled workers. Once the pilot program is complete, Aleph and UNESCO plan to roll out the Digital Ad Expert program to other countries around the world. They will also work together to develop new programs and resources.
The partnership is an important step towards making digital advertising education more accessible.
In addition to the economic benefits, they also expect the partnership to have a positive social impact. Digital advertising can be a powerful tool for promoting social change and empowering marginalized communities. By giving young people the skills to create and manage digital advertising campaigns, Aleph and UNESCO are helping them to amplify their voices and make a difference in the world.