ISA Investment is a solid and reliable broker that will likely meet the needs of both beginners and experienced investors. You can access thousands of NTF (no-transaction-fee) mutual funds and will not have to pay commissions on ETFs or stock trades. If you are a new investor, you can use valuable and insightful research and educational content, such as articles, to boost your knowledge of stock investing. Also, you will enjoy 24/7 access to customer service for any questions or concerns that arise.

You will be happy to know that ISA Investment’s web platform and mobile application provide real-time market commentary and quotes, stock and ETF screeners, and excellent account management. And more active traders and investors can use ISA Investment’s platform and mobile app to access technical studies, customizable options, chain views, drawing tools, and trading ladders.

The best thing is that the trading broker simultaneously caters to active options and stock traders with $0 online stock and ETF commissions and multiple trading platforms and also appeals to long-term investors with many mutual funds that can be traded without any transaction fee.

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Trading Platform

Active traders like ISA Investment’s basic web platform and its advanced platform for active traders and investors who qualify for access. The web platform has customizable features, including the unique ability to curate watchlists. 

Users can quickly and easily trade securities and instruments on their watchlist by simply clicking the trade button that aligns with the security, letting them enter the market efficiently and quickly. 

The web platform also contains many features active traders and investors prefer, such as free streaming market data, analyst research, market commentary, and a comprehensive list of screeners to sort the stock market to find suitable investments. 

Investment Options

ISA Investment provides almost everything a trader or investor would expect from a comprehensive and full-service broker. Some of the investment choices include stocks, funds, options, indices, futures, and bonds. 

The trading broker also offers solid educational content and financial planning-focused tools. However, the most notable instruments missing at ISA Investment are fractional shares and FX.

Commission-free Trading

You will be pleased to know that US-listed stock, options, and ETF trades are commission free. However, a standard fee of up to $0.55/contract is charged on options trading.

Order Types 

You will find a wide array of order types across web, desktop, and mobile versions. The trading broker lets you enter bracketed, contingent, and one-triggers-the-other (OTO) orders.

Mobile Trading

ISA Investment’s mobile app is beginner-friendly and intuitive and focuses on what is most important to casual investors, such as quotes, portfolio management, watch lists, and market research. ISA Investment’s mobile application is available on the App Store and Google Play Store.

Research and Education

ISA Investment gets high marks here, as well. The trading broker offers third-party research and its own daily commentary and analysis on the markets. Independent research includes market and stock reports from Thomson Reuters and comprehensive fund analysis from Morningstar and other publications. 

If you are just getting started, ISA Investment has you covered with plenty of articles, classes, videos, and a comprehensive library of finance and investment topics. 

Customer Service 

The trading broker offers a 24/7 phone line with seamless access to brokers, retirement specialists, and financial consultants to meet your needs.  

As a ISA Investment customer, you can also chat with a live customer rep 24/7, access FAQs, send an email, or use a comprehensive and smart language search engine to find information on the site. 

Pros and Cons

Pros

• ISA Investment’s watch lists are some of the best in the business, with exceptional customization
• Smooth and seamless mobile navigation that makes it simple to get the level of detail that you want
• Excellent range of investment choices, trading tools, and research material
• Reliable pre-built investment portfolios and automated portfolio-building options
• Excellent catalog and content library 
• The expertly designed mobile app caters to different users

Cons

• Fractional shares aren’t currently available.

Contact ISA Investment

Contact ISA Investment and learn more about its platform to see if it meets your needs.

Cover Photo by Wance Paleri on Unsplash

DISCLAIMER: This article is sponsored and does not substitute for professional advice or help. Any action you take upon the information presented in this article is strictly at your own risk and responsibility.