WayCool Foods, an Indian food and agri-tech platform, has announced entry into the Kenyan Market. Through CENSA, a WayCool Foods enterprise, they seek to optimize and energize the food supply chain spectrum of the continent.

WayCool operates a full stack, broad-line product range across multiple channels and categories. They serve over 1,250,000 clients in the general trade and food services space.

CENSA, WayCool Foods’ tech arm  food supply chain 

CENSA offers technology products as customizable SAAS solutions across six verticals namely, Farm Tech, Procurement Tech, Processing and Warehousing Tech, Distribution Tech, Consumer Tech, and FinTech.

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The above comes with an integrated core leading to transparency and intelligence across the entire food and agri-supply chain. They do this by infusing new-age technologies such as Robotics, Artificial Intelligence (AI) Machine Learning, and Deep Learning (DL) at each stage of the food chain.

The strategic expansion aims to address Africa’s existing food supply chain challenges and create an entire food ecosystem that is tech-enabled and more resilient.

Avinash Krishnakumar Kasinathan, CEO of CensaNext Systems, stated: “Both India and Africa face similar food challenges, primarily due to fragmented supply chains. With its cutting-edge technology, CENSA aims to address these challenges and boost yields, making Africa more resilient to tackle climate change and achieve food security. Our entry into Africa demonstrates our dedication to revolutionizing the global food ecosystem with CENSA’s world-class Software As a Service (SaaS) solutions.”

They showcased the CENSA platform on the sixth edition of the Africa Agri Expo in Nairobi.

The African continent offers untapped opportunities and diversity in agriculture, offering high-quality farm produce. Despite many challenges, these challenges provide opportunities for innovation and advancements in food security.

WayCool has used its platform, CENSA, to source agricultural produce from 200,000 farmers and prominent Farmer Producer Organizations (FPOs) in India. The platform enables delivery to 1,25,000 customers, including processors, traders, retailers, Hotels, Restaurants and Cafes (HoReCa) brands, and discerning consumers.