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Netflix Basic with Ads: Less Content, More Adverts, for Cheap

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Netflix with ads
Image: Complex

Brace yourselves! Netflix is slowly going the YouTube route. Netflix Basic with Ads will launch just six months after the company first announced the option of a lower-priced ads plan. This advertising-supported tier will start rolling out in the US before going to more markets. 

Here is all you need to know about this Netflix Basic with Ads.

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Netflix Basic with Ads: Less Content, More Adverts, for Cheap

Netflix Basic with Ads is what they are calling the new tier. With its arrival, video quality up to 720p/HD will now be available for both Basic with Ads and ad-free Basic plans.

What’s Different?

  •  It will cost just $6.99 a month in the US and launch on November 3 at 9 am PT.
  • Available in 12 countries: Basic with Ads will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK, and the US. (Expected to launch in more countries over time)
  • Current plans and members will not be impacted. Basic with Ads complements the existing ad-free Basic, Standard, and Premium plans.
  • A few movies and TV shows won’t be available due to licensing restrictions. (Netflix promises they are working on this)
  • No ability to download titles for offline viewing.
How the Ads Work
  • At launch, ads will be 15 or 30 seconds and will play before and during shows and films. This translates to an average of 4 to 5 minutes of ads per hour. 
  • Advertisers will also be able to prevent their ads from appearing on content that might contravene their brand (e.g. sex, nudity, or graphic violence).

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