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Badili Africa is changing the process of upgrading smartphones in Kenya, one user at a time. The demand for their refurbished phones has been growing tremendously over the past few months. To match their retail expansion, Badili is bringing on board influential and creative brand ambassadors to reach more customers in the online space. Being a startup, Badili also believes in working with individuals setting up their empires.
These are the three influencers:
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L to R: Badili Founder Rishabh Lawania with Trevor Silaz, King Bizzy and Nduru Man
Nduru Man
TikTok content creator Ian Asunya alias Lunatic Wazimu or Nduru Man, has made quite the impression with his brand of content. Nduru Man is popularly known for suddenly screaming in public spaces while recording. He became an internet sensation after screaming outside the State House. Now, you should be able to hear him scream “Badili Africa!!” from time to time across Nairobi.
Trevor Silaz
Content creator Denis Silaz, alias Trevor Silaz uses his dancing talent to help those who are disadvantaged in society. Silaz has been dancing in the streets for people begging to get help for various problems such as food and sickness. As part of his dance routine, Trevor will now also deliver gift bags to these disadvantaged street families with merchandise from Badili.
King Bizzy
Obed Mwangi, aka King Bizzy, is a content creator who does comedic street quizzes with random people. As part of his interview questions, King Bizzy will be testing smartphone users on their knowledge of phones and the upgrading process and directing them to the Badili refurbished store.
These brand ambassadors are joining Badili to help inform users on how to ease the burden of smartphone upgrades. This includes information on the Badili store’s location, trade-in process, and other deals available to consumers in Kenya.
Badili, which also operates a store in Westlands (Ambience mall), offers buyback services for old phones, the sale of refurbished (Pre Loved) smartphones, and repairs. The Badili website has become the go-to platform for customers who cannot access their physical store.
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