TikTok is starting to roll out the ability to upload videos that are up to 10 minutes long. This is after an increase from the previous 3-minute videos. They have been testing this feature for months and is rolling out to users globally. TikTok had initially started at 15 seconds, then increased to 60 seconds, then 3 minutes and now 10 minutes.
In a tweet shared by Twitter user @MattNavara on February 28th, posted a screenshot of a TikTok notification informing his ability to upload videos up to 10 minutes long.
TikTok creeping in on YouTube territory
I can now upload videos up to 10 minutes long pic.twitter.com/P2Mbf4ygWV
— Matt Navarra (@MattNavarra) February 28, 2022
Is TikTok creeping in on YouTube territory? When 3-minute videos rolled out, many users were pleased. This new feature has left many with bittersweet feelings.
nobody on this planet is watching a 10 minute tiktok https://t.co/Rm7rvP1i44
— 𝔭𝔞𝔪𝔢𝔩𝔞 (@pdrxzzy) February 28, 2022
youtube doing shorts…tiktok making 10 minute videos… every app trying to be like every app is so boring https://t.co/UhEZ2A8IIZ
— lucy ford 🍊 (@lucyj_ford) February 28, 2022
Just watched my first 10 minute tiktok pic.twitter.com/iLLzANUYAl
— ً ً (@arringtoon) March 1, 2022
TikTok videos for many users rose to popularity for its millions of short-form videos to easily catch users’ attention. One of the great things about TikTok for most users is watching and consuming lots of short-form videos for mindless entertainment. This is also easier for creators to create, edit and post content compared to long-form like YouTube. It tends to take more planning and time commitments than some creators would like to take on. Long form videos now bring TikTok to better compete with YouTube which is heavy on long-form content.
Ironically, as TikTok is pushing long-form content, other platforms have been working on making short format content like Instagram and FaceBook introducing Reels and YouTube introducing Shorts. All these companies are trying to capture the detail right and capture a wider audience.
The pro of having the expanded video length, it will give creators time and flexibility when filming things like cooking videos, makeup tutorials and more. Before the video length, creators would encourage their audience to follow them for part 2 or more. Although this works at times, it can get a bit infuriating to have to go to a creators’ feed and find the right video in the series.
As time passes by and the dust settles, we will know the true feelings of users using long-form TikTok videos.