Global streaming entertainment service Netflix has today announced the launch of a new free plan for viewers in Kenya. This is meant to allow entertainment fans to enjoy almost all of Netflix’s content on Android mobile phones, without paying a subscription fee. The plan has already begun rolling out and will only be available for people within the country.

The free plan will allow people in Kenya to access most of Netflix’s shows and films ads-free with personalised recommendations and parental controls.

“At Netflix, we want everyone to be able to enjoy the suspense of Blood & Water, the romance of Bridgerton, and the adventure of Army of the Dead. Now we’re giving audiences in Kenya the chance to experience these stories for themselves — completely free of charge, “ says Cathy Conk, Netflix’s Director of Product Innovation.

Start off your week with tech news recap and trending conversations in your inbox

Enter valid email-id

Subscribe

I prefer it on Telegram

“If you’ve never watched Netflix before — this is a great way to experience our service. We hope it’s a great match and that many of the people who try our free plan love Netflix so much that over time they upgrade to a full, paid subscription so you can enjoy our full catalog on your TV or laptop as well.”

To sign up for the plan, subscribers will just have to enter their email address confirm they are 18 years or over and create a password.

Some of the popular shows that will be on offer will include the upcoming new season of Blood & Water which premieres globally on 24 September, the newly-released Nigeria series, King of Boys: Return of the King and the new season of the much-loved Money Heist, amongst others.

This comes shortly after Netflix launched a mobile-only plan in Kenya at KES 300 alongside the Basic plan (Kshs. 700), Value Plan (Kshs. 1 100 ) and Premium plan (Kshs. 1 450).