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Well, we’re back again with another compelling story about Azziad. Last we spoke of her, Twitter Keyboard warriors found a voice and reason to troll her based on her content. Now it looks like Azziad is trending again but for more positive reasons; her ‘extravagant’ rate card.
A little backstory on Azziad
Initially, Azziad was already pretty big on TikTok. She had a substantial following and a verification badge to her name.
A few weeks ago, Azziad posted an innocent video jamming to Femmi One and Mejja’s, Utawezana song. The video made its way to Twitter and that’s when things took a booming turn.
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Road To Stardom
After this video hit the streets and got about 600k views, her path to stardom could not stop going! This path widened so much so that it led to her getting a leading role in the popular Kenyan Telenovela, ‘Selina’.
The role and video combined made her even more famous than she already was. Currently, Azziad has 125k followers on Twitter, 491K followers on TikTok and 534K followers on Instagram.
Due to her success, the TikTok star has taken to the influencer market and her rate card fell to Twitter hands. Now she’s the number one trending topic and Kenyans can’t keep their calm.
Azziad Rate Card; Twitter Reacts
According to her rate card, it costs KES 100,000 to feature on her videos on TikTok, Instagram, YouTube and Facebook. Additionally, it costs KES 250,000 for a week-long engagement.
This is actually quite fair. Not bad, content creation is expensive. Wait until you hire a good content creator, utaimba hallelujah ? https://t.co/qG8sRXUcaj
— tuks? (@__Mutuku) July 22, 2020
The price seems pretty fair according to how much other influencers normally charge. Take, for example, Kylie Jenner who charges almost KES 100 million per post.
Fortunately or unfortunately, many people have taken to Twitter to express their feelings to her rate card.
Some are looking to practise their way into TikTok fame:
Me practicing my lit moves on tiktok after seeing azziad rate card pic.twitter.com/z2X9IYjDMC
— Borrow Yeng (@Madollarr) July 22, 2020
Another group wonders why they had to go to school…
Imagine kusomea marketing courses na public relation degrees only to meet with azziad in the market for competition ?? pic.twitter.com/wgbxBPT0UV
— Kaka (@omaoenock) July 22, 2020
Then, of course, there are the supporters:
What's wrong with Azziad charging these rates? I mean it is HER brand, HER work! And she is good at it. Mnataka acharge 10k? I mean have you seen what influencers in other regions charge? No wonder that vlogger chic from the U.S. said working with Kenyan brands is the ghetto. pic.twitter.com/VAd0lYej7Z
— Kenyan Citizen ?? (@BeingWesh) July 22, 2020
I'm happy for Azziad. Maybe Kenyan parents will now embrace their kid's talents rather than pressure everyone to be an academic perfomer. pic.twitter.com/p0S8DzFAHQ
— Tesh_Mkenya (@ericmutethia100) July 22, 2020
Then there are some who would rather pay for Facebook promotions than comply with the Azziad standard rate card:
Azziad Insta story : kes 50k
If I spend the same on Boosted Ads I would be able to reach almost 1M people.It's good to set standards but its also good to be realistic pic.twitter.com/6lQrqwoYjA
— Martin 24 (@martintwk_) July 22, 2020
Is influencer marketing a game-changer for you?
[…] supposed ignorance presents? To use a term that solicited a lot of reactions recently, what is your rate card? The bigger concern is does your rate card apply uniformly to everyone regardless of who they are, […]