As web browsers, we ask for very little. Most importantly, quality experience as we surf through the internet. Unfortunately, some of the ads on browsers like Google Chrome have been reported to do more than they claim to do.
In a blog post by Google, they note that these ads consume a “disproportionate share of device resources. Such as battery and network data. All without the user knowing about it.”
Google Addresses Ads Functionality
The company mentioned ads with certain irregularities. Namely
- Those that mine cryptocurrency
- Ads that are Poorly programmed
- Unoptimized for network usage
These ads can drain battery life, saturate already strained networks, and cost you money.
In order to save users from these issues, Google has a plan to provide them with a better experience on the web. Their aim is to limit the resources a display ad can use before the user interacts with the ad.
When an ad reaches its limit, the ad’s frame will navigate to an error page. This will then inform the user that the ad has used too many resources. They provided an example of what this might look like:
Our intent with this extended rollout is to give appropriate time for ad creators and tool providers to prepare and incorporate these thresholds into their workflows.