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Adidas Makes First Ever Deal With Popular Pro Gamer

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Ninja
Image: Wired

The well-publicized split from Twitch that at some point turned ugly may have given gaming streamer Tyler “Ninja” Blevins but might have also come with some really good luck that includes a new exclusive partnership with Adidas, that the apparel company later on revealed to be a multi-year deal.

The agreement that makes Ninja one of the pioneers of this new phenomenon is on the list next another deal from Nike earlier this year who made jerseys for the League of Legends Pro League in China, which are expected to debut at the 2019 League of Legends World Championship in Paris in October.

The deal that has no merchandise of any kind revealed yet is still under wraps as told by Blevins. “I can’t say specifically what is in the works with Adidas, but use your imagination.”

For those waiting for just the normal shoes or apparel released from similar deals, Adidas has reported that the partnership might lead to products “in either the physical or virtual world.” So maybe Fortnite players should wait for products “in either the physical or virtual world”. Maybe.

The partnership may be one of the most exclusive but is not Nonja’ss first with a brand. This is considering his long partnership with Samsung where he graced the company’s #TeamGalaxy ad campaign, promoted the Galaxy S10 special K-Pop-themed Fortnite skin and emote as well as opening Samsung’s Fortnite “supply drop”.

All this is far from other huge deals that the Fortnite star brags of including a long-running Red Bull sponsorship, YouTube ads, and he gets paid to play certain games, including a reported $1 million for playing EA’s Apex Legends at its launch earlier this year. Oh, and he also just released a book.

More details on the new partnership will be updated right here so be sure to catch up.

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