OPPO Killing Off F-Series in Favour of Reno Lineup

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The OPPO F11 Pro you just bought might be the last of its kind if a report from 91Mobiles is anything to go by. The site exclusively states that a source close to the company has revealed that OPPO is putting an end to its F-Series to focus on the recently launched Reno lineup.

“OPPO’s mobile division has completed its 10-year anniversary in China, and on the occasion, it wants to make some changes to its lineup. OPPO will be discontinuing the F series the lineup and replacing it with Reno series,” says the source.

OPPO has been making changes to its smartphone lineup as it preps to take on the international market more aggressively. The company introduced its first sub-brand, Realme a few months ago to better compete in the budget smartphone space and now this new change with the Reno lineup might be a new strategy to take on the mid-range smartphone market.

So far, OPPO has two devices under the Reno branding, the OPPO Reno and the more interesting OPPO Reno 10x Zoom – which is not interesting because of its 10x zoom camera but rather because of its shark-fin pop-up camera.

OPPO Reno pop-up

There are also reports that OPPO put an end to its R-Series smartphones (the company’s more premium lineup), which kills the rumour that OPPO was going to launch the R-Series in other markets like Kenya.

The steps that OPPO is taking to rebrand its smartphone lineup might work in its favour, we have seen the same work for Samsung with their new A-Series and M-Series phones, especially in emerging markets.

OPPO has traditionally been considered to be a more expensive phone compared to its Chinese rivals like TECNO and Huawei and maybe getting a new name will align better with the new strategy of offering lower prices, larger batteries and VOOC flash charge, all headlining features of the Reno lineup.

OPPO has not yet confirmed this change but it seems like the right move to make, goodbye F11, welcome Reno.

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