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Facebook Tightens the Noose With Content Moderation Center in Kenya


As part of the technology giant’s initiative to curb the ramp of fake news and revive true journalism, Facebook plans to open a content review center in Nairobi, Kenya.

With the increased pressure from regulators in nearly all parts of the world, the social media titan is set to employ no less than 100 people this year, who will review content that will support a number of languages, including Swahili, Somali, Oromo, and Hausa.

According to Facebook’s Public Policy Director, Ebele Okobi, the content review center is part of the firm’s continued investment across Sub-Saharan Africa and the commitment to safety as well as security on its platform.

She exclusively revealed that the content moderators would be brought on board to serve the need of users across the continent. They will join the over 30,000 employees at Facebook, most of whom are content reviewers saddled with the responsibility to enforce the firm’s community standards that are aimed to limit misinformation, misinterpretation, misrepresentation, nudity, hate speech and other forms of online abuse.

The Nairobi content review center will be run in collaboration with Samasource – a Kenyan Non-governmental organization (NGO) that majors in building capacity and provides training services for online jobs.

On the partnership, Carolyn Komen, Program Director at Samasource said: “We’re excited to partner with Facebook in Nairobi to help keep people on Facebook safe and continue our mission. Our team will receive extensive training and support, benefit from industry-leading facilities, and have the opportunity to advance their careers in tech through this partnership.”

Fadzai Madzingira, Public Policy Associate for content, said that over the years, Facebook has made significant investments globally, and locally in ensuring that people see the content they want to look at, and are aware of what is and isn’t allowed on the platform.

“We want Facebook to be a place where people can express themselves and freely discuss different points of view while ensuring that it remains safe for everyone,” Madzingira added.

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