Personalization is at the heart of what we do at Spotify. The beauty of these experiences is our ability to deliver the right piece of music for that exact moment in time, and maybe even connect you with your next favourite artist in the process. Today Spotify have launched their AI DJ so let’s see how it works.

Spotify AI DJ is in Kenya

“Starting today, Spotify is excited to begin rolling out AI DJ, in Beta, to Premium users in Kenya. You can now take personalization to the next level. Since launching in the US, Canada, UK and Ireland earlier this year, DJ has become the most discussed Spotify feature on social media. We are very happy to bring it to Kenya today.” – Spotify

You can check it out HERE.

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How It Works

DJ is a personalized AI guide that knows you and your music taste. So well that it can choose what to play for you. This feature, first rolling out in beta, will deliver a curated lineup of music. The difference between this and your playlist is the commentary around the tracks and artists Spotify thinks you’ll like.

This extremely personal experience is quite new to the music space. It’s kinda like you have a radio station dedicated to you. This is thanks to the powerful combination of Spotify’s personalization technology, generative AI and a dynamic, expressive voice.

At launch, listeners will have the option to hear English language commentary from our initial voice model. That’s Spotify’s own Head of Cultural Partnerships, Xavier “X” Jernigan.

You can find your personal AI DJ by

1. Opening the Spotify mobile app on your iOS or Android device.
2. From there, head to your Music Feed on Home
3. Tap play on DJ.