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NFT Fever High Among Indian Celebs, Consumers Still Catching Up

NFT Fever High Among Indian Celebs, Consumers Still Catching Up - Gadgets Africa sponosred content

The world seems to be on fire with the new craze for NFTs or non-fungible tokens. For the uninitiated, NFTs are digital assets that are unique and not interchangeable. This implies that each NFT is unique, much like a work of art. The concept of NFTs has been around for a while now, but it was only recently that they blew up in popularity. This is thanks to platforms like Ethereum, which allow for the easy creation and exchange of NFTs.

Since then, there has been a veritable frenzy around NFTs, with people buying and selling them for exorbitant prices. Even celebrities are getting in on the action, with Jack Dorsey, Paris Hilton, and Grimes all investing in NFTs. While the celeb craze is high, regular consumers are still playing catch-up when understanding what NFTs are and how they work.

This blog post will explore everything you need to know about NFTs, from what they are to how you can buy them. You may have considered investing in non-fungible tokens (NFTs) if you’ve heard of them. To get started trading NFT, go to

What is an NFT?

An NFT is a digital asset stored on a blockchain and can represent ownership of digital or any worthy physical assets. NFTs are unique, meaning they cannot be duplicated and can only be traded on any online marketplace. Celebrities have been quick to embrace NFTs, with some using them to sell artwork, music, and other digital content.

NFT fever high among Indian celebrity

The popularity of non-fungible tokens (NFTs) has been rising in recent months, with many high-profile celebrities and influencers getting involved in the space.

Now, it seems that the NFT fever is starting to catch on among Indian celebrities as well. Earlier this week, Bollywood actor Ranveer Singh announced that he had purchased an NFT artwork by artist Beeple for a whopping $69 million.

This announcement was followed by another Bollywood star, Deepika Padukone, revealing that she had also bought an NFT artwork. However, Padukone’s purchase was significantly less expensive than Singh’s, with the actress spending just $1,000 on her piece.

While the exact extent of their involvement in the NFT space is not yet known. These two announcements suggest a growing interest in NFTs among Indian celebrities. This could potentially lead to wider adoption of NFTs in India, which would be a major boost for emerging technology.

How are NFTs being used by Indian celebrities?

NFTs are being used by Indian celebrities in a variety of ways. Some are using them to sell digital art, while others are using them to sell experiences or products. In some cases, celebrities even use NFTs to give their fans freebies.

Digital art is a popular use case for NFTs, as it allows celebrities to showcase their creativity and engage with their fans in a new way. Bollywood actor Amitabh Bachchan recently sold a digital artwork for ₹5 lakh (approximately $7,000). Cricketer Virender Sehwag has also sold several digital artworks.

Experiences and products are another popular use case for NFTs among Indian celebrities. Singer-songwriter Honey Singh recently launched an NFT-based platform called Bigg Talent. It allows users to buy and sell experiences such as meet-and-greets, concerts, and other events.  Actor Ranveer Singh has also used NFTs to sell products. It includes limited-edition sneakers and T-shirts.

Finally, some celebrities use NFTs to give their fans freebies. This is a great way to build engagement and loyalty among fans. As they feel like they are getting something valuable for free. Actor Salman Khan recently gave away an NFT-based virtual hug to one lucky fan. Akshay Kumar has given away several virtual autographs through an NFT platform.


The NFT fever is high among Indian celebs right now. However, the general public is still catching up on the trend. Whether or not NFTs are here to stay remains to be seen in different parts of India. But it’s unquestionably a fascinating occurrence that deserves to be watched closely.

What are your thoughts on NFTs? Are they here to stay, or is this just a passing fad? Let us know in the comments below!

Cover photo by Bjorn Pierre on Unsplash

DISCLAIMER: This article is sponsored and does not substitute for professional advice or help. Any action you take upon the information presented in this article is strictly at your own risk and responsibility.

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