Safaricom and Google announced their partnership to promote and grow short video content by offering low-cost bundles for its users. The campaign will see Safaricom customers enjoy affordable data bundles for as low as KES. 10 for 1GB data bundle to view and post content on their YouTube channels.

Who is eligible to participate in the competition?

The campaign will run alongside a contest YouTube Shorts challenge under #Safarciomshortschallenge where individuals who create a unique YouTube Shorts video under any category (Technology, Commentary, Food, Photography, Lifestyle, How To, Fitness etc) stand a chance to win weekly cash prizes and a grand cash prize.

To be eligible to win, creators should add the hashtag #Shorterisbetter and your town eg. #Nairobi. That’s the only catch.

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Prizes to be won

There are weekly cash prize awards that selected 15 content creators will win between KES 5,000 to KES 120,000. The grand cash prize will go to 10 content creators where the top most ranked content creator with the most likes and views will get a whooping KES 1.2 million at the end of the campaign. The second and third runners-up will get KES 800,000 and KES 600,000 respectively.

How to purchase YouTube Shorts data bundles

To purchase the YouTube Shorts data bundles:

1. Dial *544# on your dial pad.
2. Select option 6 for Video Bundles.
3. Select option 1 for YouTube.
4. Choose the YouTube data bundle you prefer:
   • 10 bob (1GB YouTube for 1Hr)
   • 10 bob (80MB YouTube)
   • Ksh 20 (200MB YouTube)
   • Ksh 50 (500MB YouTube)
5. Choose your payment option: Airtime or M-Pesa.