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YouTube Introduces Handles To Easily Find And Engage With Creators

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YouTube is moving more in line with other social media platforms like Instagram and TikTok by introducing a new feature, Handles. It will make a new way for people to easily find and engage with creators and each other on YouTube.

Every channel will have a unique handle eg. @handle, making it easier for subscribers to discover content and interact with creators they love. It will also appear on channel pages and Shorts so they will be easily recognizable. This will make mentioning each other in comments, community posts and video descriptions simpler and faster.

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Handles join channel names as another way to identify a YouTube channel, but unlike channel names, handles are truly unique to each channel so creators can further establish their distinct presence and brand on YouTube.YouTube said in the article.

YouTube has said in the coming month, it will notify creators when they can choose handles for their channel, however, the timing of when a creator will get access to the handles selection process depends on several factors, including overall YouTube presence, subscriber count and whether the channel is active or inactive.

youtube handles

When a creator chooses their handle, a matching URL will be created so creators can easily direct people to their content when they’re not on YouTube. If a channel already has a personalized URL, there is no need to update links, they will automatically be redirected to the new handle-based URL to create a better, more unified presence for creators on YouTube.

As much as YouTube wants to better promote channels, and help maximize channel growth, it is also looking to tackle copycat channels where scammers create channels that look similar to popular YouTubers, by using the same channel name.

Interestingly, it has taken YouTube this long to introduce this. Instagram and Twitter have always used the ‘@’ mark to denote an account name and YouTube has been around longer than all of them.

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