ASUS produced a light show cast on the tallest building in the world, the Burj Khalifa in Dubai, to showcase its laptops. The goal was to preview The Pinnacle of Performance launch event.  It is set to be live-streamed on May 10, at 00:00 a.m. CST.

ASUS Light Show: Laptops on Sky Scrappers

Embodying the event theme, the light show on the Burj Khalifa focused on the latest technological advancements in

• ASUS Zenbook
• Vivobook laptops

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Asus says the projection was an extension of the brand’s drive to deliver incredible experiences. The light show provides ASUS the opportunity to announce a leading market position in two new segments. Thus far, ASUS claims to be the

• No. 1 brand worldwide for OLED laptops
• Also, the No. 1 NVIDIA^® Studio creator laptops brand worldwide.

These achievements underscore the ASUS commitment to starting with people first. They do this by creating meaningful innovations around empathy-based user insights. In this way, ASUS is empowering the work of all kinds of creators and artists.

They aim to deliver high-performance laptops with special features that will hopefully in turn streamline creative workflows.

The show was all about the two ASUS solutions:

1. The bigger, brighter and better dual-screen ASUS Zenbook Pro 14 Duo OLED (UX8402). This is the world’s first 14.5ʺ 2.8K 120 Hz OLED laptop
2. The Zenbook Pro 16X OLED (UX7602). It is known as the creator powerhouse harbouring the latest CPUs and GPUs.

They will present these two new laptops alongside an array of exciting Zenbook and Vivobook laptops during The Pinnacle of Performance launch event.