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Twitter Shuts Down Its Instagram-Like Stories Feature Fleets Today

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Image courtesy TechCrunch

About a month ago, Twitter announced that they would be saying goodbye to fleets, their Instagram-Story like feature. They thought it would work out for users but seemingly, it just didn’t happen.

Here’s Why Twitter Is Shutting Down Fleets

In their announcement, they noted that because of this, on August 3, Fleets will no longer be available on Twitter. They noted that since they introduced Fleets to everyone, they haven’t seen an increase in the number of new people joining the conversation.

They aim to explore more ways to address what holds people back from participating on Twitter.

For the people who already are Tweeting, we’re focused on making this better for you. We’re evolving what Twitter is, and trying bigger, bolder things to serve the public conversation. A number of these updates, like Fleets, are speculative and won’t work out. We’ll be rigorous, evaluate what works, and know when to move on and focus elsewhere. If we’re not evolving our approach and winding down features every once in a while –  we’re not taking big enough chances. We’ll continue to build new ways to participate in conversations, listening to feedback and changing direction when there may be a better way to serve people using Twitter. – Twitter

In as much as fleets are going down, you will still see Spaces there when someone you follow is hosting or speaking in a live audio conversation. They also note that they are taking a close look at learnings to assess how ads perform on Twitter.

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