Bluewave Insurance Agency is gearing up for a strategic relaunch and regional expansion in Africa after a busy seven years. Their robust micro-insurance digital system offers low-income users easy access to an array of insurance products. They achieve this by leveraging mobile technology to cut down overheads and operational costs.

Bluewave Insurance Agency Partners With African Telcos

Speaking about its expansion plans, Adelaide Odhiambo, founder and Group CEO of Bluewave Insurance Agency, said, 

“We have been refining our processes, products, and partnerships. We’re thrilled to announce our renewed focus on introducing our solutions in Uganda, Nigeria, Ethiopia, Malawi, DRC, Tanzania, Rwanda, and Zambia.”

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The company has partnered with large aggregators, Mobile Network Operators (MNOs), and banks to distribute affordable microinsurance products.

In Kenya and Uganda, Bluewave already has insurance products available within the services millions of people already use. For example, M-Pesa and Airtel Money.

Bluewave Growth

To help it grow, Bluewave is accelerating its efforts to attract new policyholders. Management anticipates that this strategy will be essential in helping sustain the business into future growth periods.

The Task Ahead

Over the next 5 years, Bluewave intends to grow its customer base by making profitable investments in consumer education.

On the data protection front, the company remains committed to upholding data privacy. As it grows, Bluewave continues to explore how it will include blockchain and AI technology. This is so they can make it easier for clients to use the system.