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Instagram Rolls Out An In-App Scheduling Tool To Professional Accounts


The days of using third-party apps that may or may not work to schedule your Instagram posts are long gone. Instagram is finally rolling out an in-app scheduling tool to all professional accounts. The new tool allows businesses and creators to schedule their posts in advance without having to use third-party apps and users can schedule reels, photos and carousels for up to 75 days within the app. Up until now, it hasn’t been possible to schedule Instagram posts in the app so this new tool will be a game changer for content creators and businesses.

How To Schedule Instagram Posts

To access the feature:

  1. Go to Advanced Settings after creating a post just before sharing it.
  2. Toggle Schedule this post.
  3. Select the time and date the post should go live.
  4. Navigate back to the post and click Schedule.

Scheduled posts can be seen in the Scheduled Content section, accessed through the hamburger menu.

Automation allows users to use their time more efficiently by publishing to Instagram without having to do it manually. One of the advantages of scheduling posts on Instagram is to publish more consistently during prime engagement periods. It’s not known whether Instagram is rolling out the scheduling tool to regular users. If you are a creator who wants to access the feature, make sure to switch your Instagram profile to a professional account ie business or creator account.

The feature has been rolled out to all users, so if you don’t have it yet, you will receive it soon.

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