Xiaomi and Leica Partner To Launch Co-Branded Phone In July

Xiaomi Leica

Xiaomi and Leica Camera officially announced their strategic cooperation in terms of mobile imaging. The first imaging flagship smartphone jointly developed by the two companies will be launched in July. Founded in 2010, Xiaomi is currently the world’s third-largest smartphone manufacturer meaning this partnership could stand the test of time and Geography.

Xiaomi Partners With Leica

Xiaomi already provides some interesting photography experiences including portraits, night scenes, and snapshots. Partnering with Leica which has been in the camera industry for over 100 years is a good move on their part. Seeing as this is not the first phone company to partner with a Camera Company, the odds are in both their favour.

With somewhat ingenious optical engineering and formidable craftsmanship, Leica cameras, recognizable by their ‘red dot’ branding come in with their sleeves rolled up ready to make things work.

According to Xiaomi, the two companies share the same ideas regarding mobile imaging. Both companies are eager to continuously explore the optical performance and photographic experience in the mobile
imaging era.

“Xiaomi focuses on creating the ultimate user experience, and is also hoping to explore the capabilities of smartphone photography to the extreme. Xiaomi and Leica agree with each other’s pursuits and ideas and appreciate each other’s advantages and industry.”

says Lei Jun, founder, chairman and CEO of Xiaomi Group. He adds that it is an honour to announce the long-term strategic cooperation with Xiaomi today.

We are convinced that the first jointly developed imaging flagship smartphone makes the pioneering progress of both companies visible. We will provide consumers in the field of mobile photography exceptional image quality and classic Leica
aesthetics. We aim to open a new era of mobile imaging,” adds Matthias Harsch, CEO of Leica Camera AG.

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