Safaricom has today launched a new initiative, Pamoja Tuungane, rallying Kenyans to come together and support those suffering from the effects of the prolonged drought. In collaboration with various other partners, the telco flagged off relief food at KICC to around 20,000 families spread out in 23 Arid and Semi-Arid (ASAL) counties.

To kickstart the campaign, Safaricom has set aside KES 100M for the relief food. Additionally, they have established strategic partnerships including KCB Foundation, Naivas, Ernst & Young, Royal Media Services, Nation Media Group, Media Max, The Standard Group and Radio Africa Group. More corporates and civil society members are still encouraged to join.

During the launch, supermarket retailer Naivas committed KES 20M towards the cause. Further, Naivas has food hampers at discounted prices that Kenyans can buy and will be transported to Marsabit.

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Ernst & Young as a partner will ensure an audit of every item and money donated is used well and every targeted household reached. A report on this will be made available for all who participated to be able to see a breakdown of the food items and funds. Safaricom will also be working with the State Department of Social Protection to ensure all donations are used for the intended purpose.

Safaricom subscribers can also donate their bonga points towards this initiative. The bonga points will be used to purchase food items.

To donate your Bonga Points, simply dial *126# and select “Bonga for Food “. You will then have the option to put any Bonga point amount or the specified Bonga points. Once you have chosen your preferred option, you will be asked to input your Service PIN to complete the transaction.

There is also an option for cash donations to Paybill 444777.