Equity’s mobile virtual network operator, Equitel, has today rolled out its fourth-generation (4G) services. The new 4G high-speed broadband network is aimed at offering the telco‘s subscribers faster speeds to browse, stream, download and upload for customers.
Speaking on the launch of the new 4G service, Finserve Africa Managing Director, Lanre Bamisebi, who is also the Equity Group IT and Operations Director, noted that the upgrade would enhance customer experience. This is more so in the current environment where customers are working from home and require better connectivity.
“We are delighted to launch the Equitel 4G services in the market, in line with strengthening Equitel’s capability as a mobile virtual network operator (MVNO). The new Equitel 4G SIM will address the issues of slow internet connection and limited data coverage,” said Lanre.
“As part of the launch, we are offering a100% bonus to our customers by doubling their data bundles. We expect this to significantly accelerate our revenue growth and grow our active customer base.”
This launch would also be seen as an effort by Equitel to attract as many new customers as possible. The telco registered a 14% growth in customer transactions from 65.4 million in Q1 2020 to 74.8 million in Q1 2021, while the value of transactions grew by 163% from KES 160.5 billion in Q1 2020 to Kshs. 421.8 billion in Q1 2021.
The new Equitel 4G SIM cards are already available across all Equity branches countrywide. To acquire the new Equitel 4G SIM, customers need to visit their nearest Equity branch where an Equitel representative will assist them.