Kenya’s smartphone market is about to be hit by some exciting news, Vivo, the world’s sixth best-selling smartphone brand is preparing to launch in Kenya.
This is not the first time that the brand has hinted at launching in Kenya but this time around, the ball seems to be rolling. Last year in January, Vivo executives spent around a month or so in the country researching on the Kenyan smartphone market to decide whether the market was fit for their penetration.
At that time, sources within the company reported that the research was inconclusive but the biggest hurdle they saw would be pricing as (and I have said this over and over again), Kenya is a very price-sensitive market and the likes of TECNO have always forced the competition to lower their prices in order to compete effectively.
Now, through a new Twitter account, Vivo has announced that they are gearing up to launch in Kenya. Through the tweet, the company promises to offer “great and trendy devices” in the market. There are also a few other tweets that tease mobile photography as well as a gaming phone.
Ladies and Gentlemen, are you into smart and trendy devices ?
The wait is almost over. Vivo Smartphone will soon be here with great and most trendy devices in the market.
Are you ready ?!#VivoMobileKE#ComingSoon pic.twitter.com/bQVrz2s0Ow
— VivoKenya (@Vivo_Kenya) May 27, 2019
What We Should Expect
Our efforts to get more information on the official launch date and possible devices that we’ll see launch in the market had not yet borne any fruits by the time of going to press but going by the company’s few tweets, there’s the possibility that the recently announced Vivo Y17 will be headlining the company’s debut.
— VivoKenya (@Vivo_Kenya) May 30, 2019
Vivo makes a number of smartphones under three categories namely; X-series, V-series and Y-Series. The X-Series is the flagship model – which we might actually not see launch in Kenya, at least initially. The V-series is the company’s midrange phones and the Y-series are budget smartphones.
However, what Vivo considers budget, might not be what Kenyans consider as budget seeing that the Vivo Y17 retails internationally at a price close to Kes.23,000. However, at that price, the V17 is actually a deal, see, the phone comes with a 6.35-inch display with a waterdrop notch, 4GB RAM and 128GB internal storage, Triple camera setup on the back and a single 20MP selfie shooter and the icing on the cake being a 5000mAh battery.
Vivo phones are known for their push on innovation and photography, just like the sister brand OPPO. As we wait for the official launch of the brand in Kenya, our excitement grows knowing that the more options consumers have, the lower the prices will go.