The budget segment in Kenya is one that has attracted a lot of praise and a lot of criticism altogether. This segment, that was once dominated by mediocre devices – especially from the likes of Samsung and Huawei, got a shake-up when current Market leader TECNO came to play, backed up by sister brand Infinix.

For a while now, the budget smartphone market has been synonymous with these two brands that introduced quality smartphones with seemingly high-end specs at low prices. Well, there’s another shakeup happening, with the reawakening of the premium brands. While Huawei just announced the P30 lite to augment the Y-series in this segment, Samsung has introduced their new A-Series that packs quite the lineup.

This new galaxy series replaces the outdated, overpriced J-Series that failed to capture the budget segment thanks to substandard specifications and higher prices compared to the competition. The A-Series, which consists of 7 models with prices ranging from Kes.8,000 all the way to Kes.65,000, are all aimed at the mass market, a market that is currently dominated by Infinix and TECNO.

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Samsung already launched the Galaxy A30 (review coming soon) and Galaxy A50 a few days ago, and according to the company, these devices are doing quite well. The lineup now sees an additional three devices launch in the market, the Galaxy A2 Core, the Galaxy A10 and the Galaxy A20 –  what the company refers to as Value drivers.

Below are the specifications breakdown of these devices:

Samsung Galaxy A2 Core

• 5″ LCD Display
• Android 8.1 Oreo (Go Edition)
• 1GB RAM + 16GB internal storage
•  8MP main camera + 5MP selfie camera
• 2600mAh battery
• USB 2.0
• Price: Kes.8,100

Samsung Galaxy A10

• 6.2″ LCD Display
• Android 9.0 Pie
• 2GB RAM + 32GB internal storage
•  13MP main camera + 5MP selfie camera
• 3400mAh battery
• USB 2.0, Fast charging
• Price: Kes.12,000

Samsung Galaxy A20

• 6.4″ Super AMOLED Display
• Android 9.0 Pie
• 3GB RAM + 32GB internal storage
•  Dual 13MP + 5MP main camera
• 8MP selfie camera
• 4000mAh battery
• USB 2.0, Fast charging, rear-mounted fingerprint scanner
• Price: Kes.16,600

All these devices are available at all Samsung Experience stores as well as Safaricom Shop for the single SIM variant. Samsung did confirm that we should be expecting the higher-end Galaxy A70 with 6GB RAM and 128GB internal storage to launch around mid-April for Kes.39,000 while the crazy no-notch infinity display Galaxy A80 with a pop-up rotating camera will come to market in May 2019 at a price of Kes.64,999.