In the Middle East and Africa (MEA) region, OPPO has been overseeing its operations in Kenya, United Arab Emirates, Qatar, Saudi Arabia, Oman, Morocco, Tunisia, Egypt, Algeria and Nigeria from Cairo, Egypt since 2016.

The company has announced that they have opened a second regional office in Dubai to further strengthen its roots in the region. On top of this announcement, OPPO will also be bringing their premium R Series smartphones into the region, beginning with Saudi Arabia with the launch of the R17 and R17 Pro.

For a while now, the OPPO R series has been exclusive to the Asian and western markets, with the company choosing to focus their more price friendly devices to the MEA region, until now.

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This will mark the start of OPPO’s premium smartphone offering in the MEA region with the hopes of selling the R series in more countries in the region. “The Gulf region is a particularly exciting market for us given the large youth population, the high level of mobile connectivity, and the public’s enthusiasm for new technology experiences,” said Andy Shi, President of OPPO Middle East and Africa.

Over the past year, OPPO has expanded its operations across the world with new entries in Western Europe and the GCC (Gulf Cooperation Council) region. Locally, OPPO has sold a good number of devices across their midrange and budget segment and the company also made a play with their flagship smartphone, OPPO Find X which stirred up quite the conversation thanks to its notchless design and $1000 price tag.

OPPO says that the new regional office will not only be the centre for regional sales and distribution but all marketing operations and partnerships will also be handled from the new office.