In an era where technology and artificial intelligence influence perceptions, whether smartphones accurately capture the full spectrum of human diversity has become more pertinent, particularly in emerging markets. In response to this challenge, TECNO, a brand recognized for its innovative approach to multi-skin tone imaging, has launched the #ToneProud campaign. This initiative aims to promote awareness around skin tone diversity and introduces TECNO’s 268 skin tone database, a tool developed to combat biases in imaging technology.

The Origins of #ToneProud

The roots of this campaign trace back to a 2018 study by MIT and Stanford University that revealed alarming levels of skin-type bias in some commercial AI systems. This issue is even more significant today, where AI-driven imaging technology is prevalent. Recognizing the need for fair representation, TECNO developed 268 databases to ensure accurate skin tone detection and colour restoration. By scientifically classifying skin tones and integrating them into its Universal Tone technology, TECNO is advocating for a more inclusive imaging standard.

A Call for Equal Representation

International celebrities support the #ToneProud campaign, including Indonesian singer Anggun, Saudi Arabian filmmaker Fatima Al-Banawi, Nigerian artist Johnny Drille, and Polish actress Ewa Kępys. In a promotional film, these figures share their experiences of skin tone misrepresentation and stress the importance of technology that reflects true colour diversity.

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Anggun shares, “Sometimes, you just need to be reminded that we’re all individual and beautiful in our way.” She highlights how TECNO’s approach helps to break barriers and shift perceptions. Similarly, Fatima Al-Banawi emphasizes that TECNO’s commitment to inclusive technology lays the groundwork for a more representative and accepting society.

Join the #ToneProud Movement

TECNO invites users to explore their unique skin tone using its 268 skin tone patches via www.268ToneProud.com. This tool educates consumers about their skin tone code and encourages them to share portraits with the hashtag #ToneProud on social media platforms like Instagram. This collective action aims to foster a global message celebrating human diversity.

Innovation in Imaging: The 268 Skin Tone Database

TECNO’s 268 skin tone database is a game-changer in eliminating bias within AI-driven imaging. Collaborating with colour science experts from leading universities, TECNO’s comprehensive research ensures that its Universal Tone technology can accurately identify and render diverse skin tones. Johnny Drille echoes this sentiment, noting, “Knowing that there are 268 skin tone patches alone is a testament to individuality… Be proud and tell your story.”

A Step Towards Inclusivity

The launch of the #ToneProud campaign and the deployment of TECNO’s Universal Tone technology signify a crucial step toward more inclusive imaging. As Jack Guo, TECNO’s General Manager, states, the brand’s efforts aim to “stand with consumers, especially the misrepresented or underrepresented, to make the case for greater inclusivity.”

TECNO and its global community emphasise that every skin tone should be seen, valued, and celebrated. The #ToneProud campaign is not just an initiative—it’s a movement reinforcing the message that diversity is a strength, and technology should uphold that principle.