Samsung has been strengthening its budget smartphone portfolio in the country in a bid to regain lost market share in the entry-level segment. The latest device to have its ribbon cut in Kenya is the Galaxy J4 Core, an entry-level device that brags of carrying the Android Go flag.

The J4 Core is Samsung’s second device to feature Android Go – a lightweight software built specifically for devices with 1GB RAM or less, the first one was Samsung Galaxy J2 Core. On top of this, the Galaxy J4 Core brings:

• A decent 6-inch 720p display in an 18.5:9 aspect ratio
• 1GB RAM and 16GB internal storage
• 8MP main camera + 5MP selfie camera
• 3300mAh battery
• Snapdragon 425 Processor

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Samsung was also not shy to brag about the camera prowess of the Galaxy J4 Core. Of course, you should not expect flagship-level goodness but maybe it’s good enough to share on social media. There’s also an inbuilt Smart Manager to assist in managing the 16GB of memory onboard, coupled with a performance enhancer that will automatically sleep unused apps and keep the device running smoothly. The device comes in dual SIM configuration available in the colours; Black, Gold and Blue. The retail price has been set to Kes.12,999 and is available in all Samsung Experience stores and a few authorized dealers across the country.