The consumer space in Kenya is one that’s been budding over the years. With over 30 brands available in the market, offering various products from mobile devices, to home appliances and even accessories that make our lives easier. The market has so many brands in this space that a good number of people don’t even recognize the much newer ones that have been operating in the country for only a few years.
While it may seem like the market is saturated by all these offerings, the benefits to such an active market outweigh any negatives. For instance, increased competition has led to a significant drop in purchase prices of electronics. The quality of products has also significantly improved as brands try to find leverage to stand out from the crowd. So, what are we doing to contribute to the industry?
History of the Awards
As a leading technology media platform, Gadgets Africa pioneered consumer awards back in 2019 as a way to show appreciation to brands that exist in the market and foster the obsession of offering quality products in the industry. In the beginning, the awards were solely focused on smartphones. Nominations and winner selection was done internally – a move that saw brands like Nokia, TECNO, Infinix, Huawei, Vivo, Xiaomi and Samsung win different awards across multiple categories.
While the pandemic made it hard for us to put a better show with our second iteration of the consumer awards, we were determined to ensure that the awards program was more inclusive to the whole industry. This time around, it had to be bigger and it had to leave a dent in the industry.
Welcome Vifaa Tech Festival Awards
Tied with our first-ever consumer tech expo, Vifaa Tech Festival, the highlight of the show is not only the numerous product showcases and industry-changing conversations that will happen but the recognition of brands that are leaving their customers smiling through the integrated awards.
Unlike the previous awards program this time around, voting has been left to the public – nominations and category selection was still done internally, though. Looking at the award categories, we introduced new segments such as the best TV, most reliable internet provider and even the coolest home appliances around. Of course, there’s more focus on smartphones as it’s the most vibrant and fast-moving segment in the industry.
Here are all the categories in which you can vote for your favourite brands:
- Best TV in Kenya
- Must-have mobile accessory
- Best DSLR Camera
- Coolest home appliance in Kenya
- App of the year
- People’s choice electronics store
- Most reliable home internet provider
- Best mobile data package
- Best budget laptop
- Best laptop brand in Kenya
- Best entry-level smartphone
- Best budget smartphone
- Best mid-range smartphone
- Best flagship smartphone
- Best battery-life on a phone
To cast your vote, click on this link and we wish all the nominated brands the best!